ASTA Knowledge Day by Shopmonkey

Join us for a day at the NASCAR Hall of Fame, where we will focus on the independent aftermarket business owner, with 2 great seminars to help you succeed.

This is a free event, sponsored by our friends at Shopmonkey, but we will "pass the hat" for donations to our ASTA Apprentice Program, that go to help our apprentices get set up with tools, books and fees otherwise not covered by NC Apprentice.

Event Schedule:
8:00 AM - 9:00 AM: Breakfast
9:00 AM - 11:30 AM: Seminar 1: Foundations for Success Through Growth & Change
11:30 AM - 12:15 PM: Hall of Fame Tour
12:15 PM - 1:00 PM: Lunch
1:00 PM - 3:00 PM: Seminar 2: The EV Servicing Opportunity for Independent Shop Owners


Training Seminar 1:
Title: Road to Success Speaker Series: Foundations for Success Through Growth & Change

Have you ever had a well intentioned plan fail, or a basic change in procedure never stick?

Join famed ATI Coach, George Zeeks, to learn the techniques you need to set a foundation for success in your shop.
Setting proper staff goals and expectations.

Setting the right performance standards that will help you and your staff achieve those goals and expectations.
How to hold people accountable for what they truly can do, without the pain and without the conflict.

Learn three questions that will help solve almost any problem you come across.
Leave with the keys to making your life easier and your shop more productive!
Trainer: George Zeeks - Coach, Trainer & ATI’s Director of Member Services

Since 2004, George Zeeks has been aligning the needs and wants of shop owners and their staff to achieve both personal and professional success and fulfillment. A Ratchet+Wrench All Star Award winner, Zeeks’ unique perspective and thoughtful discovery processes can be heard about on such industry media outlets as Remarkable Results Radio, the Maximum Octane Podcast.

Training Seminar 2:
Title: Road to Success Speaker Series: The EV Servicing Opportunity for Independent Shop Owners

Trainer: Chris Salvo, President & CEO of Electrified Garage

The co-owner of Electrified Garage, one of the country’s premier independent EV repair shops, Chris Salvo has a rich history of both parts and service experience from both dealerships and independent shops. After some time at Tesla, Chris’ entrepreneurial spirit took over and Chris started independently tuning EVs full time. Not long after, a chance encounter with a former customer led to the creation of Electrified Garage. Chris has been a driving force behind the expansion of Electrified Garage to 3 locations, with no signs of slowing down. In addition to his leadership and operational roles at Electrified Garage, Chris has become a sought after speaker presenting at such venues as SEMA and the NAPA Expo.